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Use Your Story to Boost Sales

  When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as...

Crowdfunding – It Means More than Money

  When entrepreneurs turn to crowdfunding to help them jumpstart their next venture, it’s usually because the need the capital to get their product, service or business off the ground. But by asking for people to support the development of your business, you’re also inadvertently asking them for feedback on...

Supporting Women in Business

  Small business owners are the backbone of the American economy and, according to a report from the Institute of Women’s Policy Research, about 29 percent of those businesses are owned by women. That’s up from 26 percent in 1997, the report says. However, the increase in the number of...

Turning Happy Customers into New Business

  When you’re building a business, happy customers are more than good business, they’re also great marketing. People in this ever increasingly social world are happy to spread the word about your business when they have a great experience, but you have to ask for their help. So, when was...

Coaching is for Managers Too

If you’ve heard it once, you’ve heard it a thousand times – a great business starts with having great people. You can have an amazing business concept, a full-octane marketing plan and a fool-proof manual, but if you don’t have a solid staff, you won’t have happy customers and you...

The Power of Reviews in the Digital Age

  Everyone looks at reviews. Whether we’re trying to find a new restaurant or we’re looking for a contractor for a major project, most of us don’t go out on a limb without doing some due diligence. So what is your business doing to (1) make sure your happy customers...

Bridging the Gap with Millennials

Whether you call them millennials or young professionals, the younger members of today’s workforce want different things from their careers than their parents or grandparents did. For many, work isn’t just about clocking in, clocking out and taking home a paycheck anymore. Sure, they need to make money, but they...

Want to be Wealthy? Pick Up a Book.

  Successful and wealthy people come from all walks of life and their individual experiences have shaped who they are, what they do and how they do it. But most of them have something in common – they read. A lot. In Steve Siebold’s book How Rich People Think, he...

Success Starts with Discomfort

Taking a chance is uncomfortable. Even if you think you’ve done all the research and you are confident about the destination, it takes guts to venture into the unknown. Just like with sailing… you know your boat, you have the skills to sail successfully and you’re prepared for a day...

Having a Successful Year Means Focusing on Your Commitments

January is tough. December is so busy with holiday festivities that, by the time you get to making those New Year’s Resolutions, what you really need is a BREAK. Maybe that’s why so many resolutions end up on the cutting room floor… So now that we’re into February, it’s time...

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